// U.S. BASED · WORKING GLOBALLY
Ideas become websites, apps, custom software, and AI products. We bring design and engineering together for businesses around the world.
// SERVICES
Six disciplines, one team — pick a lane or hand us the whole product.
// 01
Software shaped around your business, from product planning and prototyping to development, deployment, and ongoing improvement.
// 02
RAG pipelines, tool-using agents, and eval harnesses that make language models reliable enough to put in front of customers.
// 03
Business websites, web applications, dashboards, and APIs designed for usability, performance, and long-term maintenance.
// 04
Native-quality iOS and Android apps, from consumer products to field-operations tools.
// 05
Pipelines, evals, observability, and deploy infrastructure that keep models healthy in production.
// 06
Product design that respects users' time — researched, prototyped, and tested before code ships.
// SELECTED WORK
From online storefronts to tools for sales and shipping teams. A selection of the products we work on, and what they help people do.
Maritime technology
A connected workspace for commercial shipping.
A maritime software platform that brings voyage planning, operations, laytime, charter-party documents, and emissions into one workspace. The product helps shipping teams work with the same voyage record, from an initial estimate through to settlement.
Beauty & e-commerce
Everyday shopping, from website to mobile app.
A beauty and personal-care shopping experience for customers across Iraq. The website and iOS app bring together product discovery, brand browsing, offers, saved favorites, and ordering, with an Arabic shopping experience and support for repeat purchases.
Wholesale & B2B commerce
A simpler way for pharmacies and clinics to order.
A wholesale-ordering app for Mashariq Al-Ali, serving pharmacies, clinics, and sales agents across Iraq. Approved business customers can browse account-specific pricing, place and track orders, download invoices, and reorder from their history through an Arabic interface.
Pharmacy & e-commerce
Everyday care, easier to find and order.
An Arabic and English storefront for Jar Al Jawadain Pharmacy in Baghdad. Customers can browse skincare, haircare, and daily health products, search by brand or category, save favorites, and place orders for delivery across Iraq.
CRM & business software
A clearer picture of every customer relationship.
A CRM that brings contacts, companies, deals, tasks, and documents into one workspace. Sales teams can follow their pipeline, keep track of next steps, and use AI assistance for lead scoring, email drafts, and forecasting, with English and Arabic support.
// PROCESS
01 — Discover
We map your goals, users, and requirements, then agree on the scope, budget, and delivery plan together.
02 — Design
Interface and architecture in parallel: wireframes to high-fidelity, schema to system diagram. Every decision written down.
03 — Build
Development in reviewable stages, with demos, testing, and clear updates coordinated across time zones.
04 — Scale
Hardening, observability, cost tuning, handover. We leave your team able to run and extend everything we built.
// HOW WE DELIVER
We integrate AI where it adds value: connecting your data, choosing the right models, and building useful product experiences.
Data: Ingestion, Embeddings, Vector stores, then Model: Fine-tuning, Evals, Guardrails, then Product: Agents, APIs, Interfaces.
Tool-using agents with typed contracts and human-approval gates where it matters.
Every prompt and model change gated by an eval suite — quality you can graph.
Retrieval tuned on your corpus, with citations, so answers stay grounded.
Small specialized models where latency and unit cost matter more than raw IQ.
// STACK
FRONTEND
AI/ML
DATA
INFRA
MOBILE
// ABOUT 90CODELAB
A software house for people building something that matters. We connect strategy, design, and engineering to turn business ideas into useful digital products.
From the first conversation to delivery, we work with you remotely across borders and time zones, with a shared plan and clear communication.
CONTACT
Wherever you are in the world, tell us what you want to build. Contact our team to discuss your goals, scope, and next steps.